The Wonderful Company today announced that Stephen Krauss, Executive Creative Director at Grey New York, is joining Wonderful Agency -- the company’s in-house, full-service advertising and marketing agency -- as Chief Creative Officer, reporting to Agency President Michael Perdigao.

Krauss will direct and support the Agency’s creative team, serving as a thought leader and providing solutions that will ensure Wonderful brands, products and programs continue to grow their leadership positions in the global marketplace. He will be charged with ensuring all business and strategic marketing objectives are being met across all platforms by proactively conceiving and executing campaigns, concepts and strategies for company clients.

“I am thrilled that Steve will be joining our team,” said Perdigao. “He’s an incredible talent who, over the past 26 years, has proven to be one of the best creative minds in the ad industry. Steve has developed some truly memorable campaigns, and his talents will be put to good use, helping us craft innovative, effective communication solutions for our high-quality, healthy brands.”

“I am truly excited to have the opportunity to lead the dynamic, award-winning Wonderful creative team,” said Krauss. “The Wonderful Company has such a wide range of products, from fruits, nuts, juice and flowers to premium water and wines, and I look forward to the exciting challenge of creating breakthrough work for all of them.”

Krauss will join The Wonderful Company effective May 23, upon leaving Grey New York, where he oversees an impressive client portfolio. For the past 13 years, he helped the agency through its globally recognized transformation into a world renowned creative powerhouse. He introduced the E*TRADE baby to Super Bowl audiences and won a multitude of prestigious awards, including Grey's first Emmy for his work on Canon, and multiple Cannes Lions for his recent anti-gun violence campaign.

Prior to Grey, Krauss was an art director at J. Walter Thompson (JWT) New York, where he touched virtually every client category from packaged goods to diamonds. His work for Malibu Rum won JWT their first-ever Print Gold Lion at Cannes. 

About The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $4.8 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 7,800 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California.

The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $100 million invested in environmental technologies and sustainability research, nearly $50 million in charitable giving and education initiatives in 2015 alone, $30 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs. 

To learn more about The Wonderful Company, its products and core values, visit www.wonderful.com.

About Wonderful Agency

Wonderful Agency is the in-house, full-service advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across Wonderful Company brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.